Velocidi, the customer data platform of choice for security and privacy, takes a step further in our growth with the appointment of Paulo Cunha as Chief Executive Officer, in addition to his role as Chief Product Officer. Paulo joined Velocidi in 2018 when we acquired his company, ShiftForward. His promotion to CEO is a testament to the strategic value of that acquisition.
“As the architect of Velocidi’s private infrastructure, there is no one better suited to lead our team,” affirms David Dunne, Velocidi’s founder and vice chairman of the board, “His expertise in CDP technology, and commitment to our clients’ success will ensure that Velocidi clients are deeply connected to the evolution of our product. I am confident that Velocidi will flourish under his leadership.”
This appointment is the latest in a string of additions bolstering our leadership team. Hyuk Lee joined us as Chief Operating Officer last fall, along with Gordon McLeod as a board advisor, and Will Lee as chairman of the board.
A smarter, more efficient CDP
During the past year, Paulo led product development to make significant advancements in the private CDP. We launched a new iteration of the platform, featuring a refreshed UI, and the addition of more marketer-friendly machine learning capabilities.
Velocidi clients are able to use machine learning to predict buyer intent, CLV, and more, even before the first purchase. These capabilities are integrated with audience segmentation, making them immediately transferrable to customer experience. Clients have experienced a 50% increase in marketing efficiency as a result.
A vote of confidence from the board
Paulo’s promotion is endorsed by our investors with an extra boost of funding. Pilot Growth Equity, John Howard, and other previous investors contributed to a $4.7M convertible note to kick-start this new chapter.